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編號商品編號商品名稱作者類別使用課程名稱
1612-C01Design Thinking and Innovation at Apple, Chinese VersionStefan Thomke,Barbara FeinbergCompetitive strategySeminars on Creativity( O6P1004 )
29-710-C11ZARA: Fast Fashion, Chinese VersionPankaj Ghemawat;Jose Luis NuenoCompetitive strategyStrategy Management( IAM0043 )
39-512-C02Starbucks: Delivering Customer Service, Chinese VersionYoungme Moon John A. QuelchEntrepreneurshipMarketing Management( 11 )
49-512-C02Starbucks: Delivering Customer Service, Chinese VersionYoungme Moon John A. QuelchEntrepreneurshipGlobal Brand Management( O5P1026 )
59-609-066Design Thinking and Innovation at AppleThomke, Stefan;Feinberg, BarbaraEntrepreneurshipSpecial Topics on Marketing( MBM0035 )
69-716-C01Apple Inc. in 2015, Chinese VersionDavid B. Yoffie Eric BaldwinEntrepreneurshipCase Study( O591029 )
79-721-379Gogoro: From Electric Scooter to Energy PlatformKhanna, Tarun;Chan, BillyEntrepreneurshipCase Study( O591029 )
89-721-379Gogoro: From Electric Scooter to Energy PlatformKhanna, Tarun;Chan, BillyEntrepreneurshipBrand Management( MBM0038 )
99-803-098Amazon.com--2002Leschly, Stig;Roberts, Michael J.;Sahlman, William A.;Thedinga, ToddEntrepreneurshipGlobal Industry Analysis( IAM0075 )
109-803-098Amazon.com--2002Leschly, Stig;Roberts, Michael J.;Sahlman, William A.;Thedinga, ToddEntrepreneurshipStrategy Management( IAM0043 )
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